Vila Sofa, Amsterdam Tjep

 Project name: Vila Sofa

Designer: Tjep

Production: Kloosterboer

Design Team: Frank Tjepkema, Janneke Hooymans, Leonie Janssen, Tina Stieg, Bertrand Gravier, Camille Corte.

Website Designer: www.tjep.com

Vila Sofa is new furniture store environment of the brand designed by Tjep. Tjep is a multi-award-winning works in a wide variety of stunning three-dimensional design, product and furniture design, interior design and interior architecture, identity design and events.

VilaSofa is positioned between a conventional furniture store Ikea and in terms of speed of delivery. It offers mid-range of prices for a wide audience and guarantee 48-hour delivery for all models. 48 hours claim has become the main theme of the shop. Tjep used the idea of ​​a stock as a metaphor for speed: a place where goods are stored for the transition from producer to the very personal environment in your home.

The conceptual solution was surprisingly simple and logical: a combination of warehouse esthetics and home esthetics. This resulted for example in materials such as plywood typically used for crates combined with high-end glossy surfaces. The symbols used in the transport and packaging has been transformed into decorative elements that are partitions that are willing to organize space and routing.

Finally, it is a major obstacle refers to the idea of ​​a magical Vila, this is the only place where the graphics are literal references, but still very graphic, as if the elements have fled for the packaging of symbols: a large chandelier, the diversity of playfully arranged windows, romantic balconies.

In this space, we created the tables of 'picnic' wide, where guests can take their time to advise on the product, ask VilaSofa staff. Finally we designed mobile systems for billing customers can actually pay for their newly adopted sofa. VilaSofa offers a combination of models existing sofas and armchairs specially designed by designers such as Monica Mulder and Khodi Feiz.


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